Call of Duty's Comeback: Activision's Game-Changing Approach

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By Robert Anderson • Updated Oct 15, 2026 at 20:00

Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business — Call of Duty's Comeback: Activision's Game-Changing Approach

Activision is taking a bold approach to enhance interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to increase its visibility. The company has observed a decline in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have explained the resurgence plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.

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